[{"data":1,"prerenderedAt":2149},["ShallowReactive",2],{"handbook-\u002Fhandbook\u002Fmarketing\u002Fwebsite\u002F":3,"handbook-nav":1314},{"id":4,"title":5,"body":6,"description":83,"extension":1306,"meta":1307,"navigation":1310,"path":1309,"seo":1311,"stem":1312,"__hash__":1313},"handbook\u002Fhandbook\u002Fmarketing\u002Fwebsite.md","Website",{"type":7,"value":8,"toc":1286},"minimark",[9,14,58,63,67,76,87,98,105,108,111,117,120,124,133,136,139,142,196,200,207,228,231,236,243,323,348,352,363,472,487,491,498,501,505,513,517,520,560,564,567,617,621,628,711,714,731,735,742,929,936,951,1082,1096,1100,1223,1227,1241,1244,1247,1254,1258,1261,1272,1275,1279,1282],[10,11,13],"h1",{"id":12},"marketing-website","Marketing Website",[15,16,17,21,32,41,49],"ul",{},[18,19,20],"li",{},"All written content should be in US English.",[18,22,23,24,31],{},"All page titles should summarise the content, keep the URL length as short as practical and use ",[25,26,30],"a",{"href":27,"rel":28},"https:\u002F\u002Fen.wiktionary.org\u002Fwiki\u002Fkebab_case",[29],"nofollow","Kebab Case",".",[18,33,34,35,40],{},"All images should use informative ",[25,36,39],{"href":37,"rel":38},"https:\u002F\u002Fwww.w3.org\u002FWAI\u002Ftutorials\u002Fimages\u002Ftips\u002F",[29],"alt tags"," which clearly describe the point of an image rather than all the details. Alt tags should be no longer than 60 characters.",[18,42,43,44,48],{},"When mentioning ",[25,45,47],{"href":46},"\u002Fdocs\u002Fuser\u002Fconcepts\u002F","FlowFuse Concepts"," (terminology) where possible we should link to an explanation of that concept.",[18,50,51,52,57],{},"All written content should use the ",[25,53,56],{"href":54,"rel":55},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FSerial_comma",[29],"Oxford Comma",". We believe the Oxford Comma reduces the ambiguity of written technical content.",[59,60,62],"h2",{"id":61},"events-banner","Events Banner",[64,65,66],"p",{},"The event banner at the top of the website can display more than one event or announcement.",[64,68,69,70,75],{},"To add or update an event, you'll need to modify the ",[25,71,74],{"href":72,"rel":73},"https:\u002F\u002Fgithub.com\u002FFlowFuse\u002Fwebsite\u002Fblob\u002Fmain\u002Fsrc\u002F_data\u002Fevents.yaml",[29],"following file",". The information should be formatted as follows for each banner:",[77,78,84],"pre",{"className":79,"code":81,"language":82,"meta":83},[80],"language-text","- type: \"Webinar\"\n  title: \"Deploy FlowFuse on Industrial IoT with NCD.io\"\n  buttonText: \"Learn more\"\n  link: \"\u002Fwebinars\u002F2024\u002Fdeploy-flowfuse-on-industrial-iot-with-ncd-io\u002F\"\n  expire: \"2024-05-29T16:00:00Z\"\n","text","",[85,86,81],"code",{"__ignoreMap":83},[64,88,89,90,93,94,97],{},"The ",[85,91,92],{},"expire"," field is used to set the date and time when the event should stop being displayed on the banner. The date and time are set in the ISO 8601 format: ",[85,95,96],{},"YYYY-MM-DDTHH:MM:SSZ",", and the time is in Coordinated Universal Time (UTC).",[64,99,100,101,104],{},"For example, ",[85,102,103],{},"expire: \"2024-05-29T15:00:00Z\""," means that the event will stop being displayed on the banner at 16:00 UTC on May 29, 2024.",[64,106,107],{},"Please note that the website is built once a day at 9:30 AM UTC, and also on Wednesdays and Thursdays at 16:05 UTC. This means that if an event expires at some point during the day, it will still be displayed until the next time the website is built.",[64,109,110],{},"If there were more than one event, then duplicating that and updating the info will create the second banner for rotation. It would look like this:",[77,112,115],{"className":113,"code":114,"language":82,"meta":83},[80],"- type: \"Webinar\"\n  title: \"Deploy FlowFuse on Industrial IoT with NCD.io\"\n  buttonText: \"Learn more\"\n  link: \"\u002Fwebinars\u002F2024\u002Fdeploy-flowfuse-on-industrial-iot-with-ncd-io\u002F\"\n  expire: \"2024-05-29T15:00:00Z\"\n- type: \"New Release\"\n  title: \"FlowFuse 2.4: making it easier to work with Snapshots, Blueprints & Devices \"\n  buttonText: \"See blog post\"\n  link: \"\u002Fblog\u002F2024\u002F05\u002Fflowfuse-2-4-release\u002F\"\n  expire: \"2024-05-20T15:00:00Z\"\n",[85,116,114],{"__ignoreMap":83},[64,118,119],{},"If there is only one event, the banner will continuously display that event. If there are multiple events, the banner will rotate through them, displaying each one for a few seconds at a time.",[59,121,123],{"id":122},"images","Images",[64,125,126,127,132],{},"All images on the website, whether part of the blog or otherwise, are run though an ",[25,128,131],{"href":129,"rel":130},"https:\u002F\u002Fgithub.com\u002FFlowFuse\u002Fwebsite\u002Fblob\u002Fmain\u002Flib\u002Fimage-handler.js",[29],"image pipeline",", that compresses, resizes and converts the images to reduce file size and improve page loading speed.",[64,134,135],{},"That pipeline also generates x2 versions of images for high DPI screens if the provided image is large enough.",[64,137,138],{},"The first build locally will take roughly a minute, while the cache remains intact, all future builds should take only a few seconds.",[64,140,141],{},"Guidelines for including images:",[15,143,144,147,150,188],{},[18,145,146],{},"Downsize the image to at maximum two times the width it will be displayed (1300px for blog prose)",[18,148,149],{},"Ideally use JPEG for lossy ok images, and PNG for others (they will be converted to AVIF and WebP regardless)",[18,151,152,153],{},"Wherever possible use:",[15,154,155,173],{},[18,156,157,158,161],{},"The markdown image include tag in blog prose: ",[85,159,160],{},"![Name of Image](..\u002Frelative-path-to-image.jpeg)",[15,162,163],{},[18,164,165,166,169,170],{},"You can use the ",[85,167,168],{},"@skip"," tag to disable the image pipeline entirely for an image ",[85,171,172],{},"![Name of Image](..\u002Frelative-path-to-image.jpeg \"@skip\")",[18,174,175,176,179],{},"The MDC image component in page body: ",[85,177,178],{},"\u003CNuxtImg src=\".\u002Frelative-path-to-image.png\" alt=\"Image alt tag for screen readers\" width=\"150\" \u002F>",[15,180,181],{},[18,182,183,184,187],{},"Where ",[85,185,186],{},"width"," is the maximum width the image will be displayed on the page (source image should be two times this width)",[18,189,190,191,195],{},"GIFs can grow incredibly large, consider using a video in a modern format if the animation is longer than a few seconds — a silent looping WebM (see ",[25,192,194],{"href":193},"\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy\u002Fblog\u002F#embedding-videos-in-article-body","Embedding Videos in Article Body",") works well for short screen-recording style animations, while YouTube is better suited to longer or narrated videos",[59,197,199],{"id":198},"non-image-assets","Non-Image Assets",[64,201,202,203,206],{},"If you need to include things other than images, e.g. Video or resource bundles (zip files), these should be uploaded to the ",[85,204,205],{},"website-data"," S3 bucket in the Production AWS account. The exceptions are YouTube videos and short WebM clips (see below) — both are embedded without an S3 upload.",[64,208,209,210,214,215,214,219,223,224,31],{},"This can be done by ",[25,211,213],{"href":212},"\u002Fabout#ben-hardill","Ben",", ",[25,216,218],{"href":217},"\u002Fabout#nick-oleary","Nick",[25,220,222],{"href":221},"\u002Fabout#piotr-pawlowski","Piotr"," or ",[25,225,227],{"href":226},"\u002Fabout#zeger-jan-van-de-weg","ZJ",[64,229,230],{},"A URL will be made available to include in the post.",[232,233,235],"h3",{"id":234},"youtube-videos","YouTube Videos",[64,237,238,239,242],{},"YouTube videos can be embedded directly in pages using the ",[85,240,241],{},"\u003Clite-youtube>"," web component — no S3 upload needed:",[77,244,248],{"className":245,"code":246,"language":247,"meta":83,"style":83},"language-html shiki shiki-themes material-theme-lighter material-theme material-theme-palenight","\u003Clite-youtube videoid=\"VIDEO_ID\" params=\"rel=0\" style=\"width: 704px; height: 100%;\" title=\"Video title\">\u003C\u002Flite-youtube>\n","html",[85,249,250],{"__ignoreMap":83},[251,252,255,259,263,267,270,273,277,279,282,284,286,289,291,294,296,298,301,303,306,308,310,313,315,318,320],"span",{"class":253,"line":254},"line",1,[251,256,258],{"class":257},"sMK4o","\u003C",[251,260,262],{"class":261},"swJcz","lite-youtube",[251,264,266],{"class":265},"spNyl"," videoid",[251,268,269],{"class":257},"=",[251,271,272],{"class":257},"\"",[251,274,276],{"class":275},"sfazB","VIDEO_ID",[251,278,272],{"class":257},[251,280,281],{"class":265}," params",[251,283,269],{"class":257},[251,285,272],{"class":257},[251,287,288],{"class":275},"rel=0",[251,290,272],{"class":257},[251,292,293],{"class":265}," style",[251,295,269],{"class":257},[251,297,272],{"class":257},[251,299,300],{"class":275},"width: 704px; height: 100%;",[251,302,272],{"class":257},[251,304,305],{"class":265}," title",[251,307,269],{"class":257},[251,309,272],{"class":257},[251,311,312],{"class":275},"Video title",[251,314,272],{"class":257},[251,316,317],{"class":257},">\u003C\u002F",[251,319,262],{"class":261},[251,321,322],{"class":257},">\n",[324,325,326],"blockquote",{},[64,327,328,332,333,332,338,341,342,344,345,347],{},[329,330,331],"strong",{},"Do not use raw"," ",[329,334,335],{},[85,336,337],{},"\u003Ciframe>",[329,339,340],{},"tags"," to embed YouTube videos. Iframes load YouTube's scripts and set tracking cookies on page load, before any user consent, which is not GDPR-compliant. The ",[85,343,241],{}," component only loads the YouTube player when the user explicitly clicks play. See ",[25,346,194],{"href":193}," for more detail.",[232,349,351],{"id":350},"webm-videos","WebM Videos",[64,353,354,355,358,359,362],{},"For short, silent, looping animations that would otherwise be a GIF, check a ",[85,356,357],{},".webm"," file into the post's own ",[85,360,361],{},"images\u002F"," folder (same as any other image asset — no S3 upload needed) and embed it directly:",[77,364,366],{"className":245,"code":365,"language":247,"meta":83,"style":83},"\u003Cvideo autoplay loop muted playsinline aria-label=\"Description of what the video shows\" width=\"1280\" height=\"720\" preload=\"none\">\u003Csource src=\".\u002Fimages\u002Fexample.webm\" type=\"video\u002Fwebm\" \u002F>\u003C\u002Fvideo>\n",[85,367,368],{"__ignoreMap":83},[251,369,370,372,375,378,381,384,387,390,392,394,397,399,402,404,406,409,411,414,416,418,421,423,426,428,430,433,435,438,441,444,446,448,451,453,456,458,460,463,465,468,470],{"class":253,"line":254},[251,371,258],{"class":257},[251,373,374],{"class":261},"video",[251,376,377],{"class":265}," autoplay",[251,379,380],{"class":265}," loop",[251,382,383],{"class":265}," muted",[251,385,386],{"class":265}," playsinline",[251,388,389],{"class":265}," aria-label",[251,391,269],{"class":257},[251,393,272],{"class":257},[251,395,396],{"class":275},"Description of what the video shows",[251,398,272],{"class":257},[251,400,401],{"class":265}," width",[251,403,269],{"class":257},[251,405,272],{"class":257},[251,407,408],{"class":275},"1280",[251,410,272],{"class":257},[251,412,413],{"class":265}," height",[251,415,269],{"class":257},[251,417,272],{"class":257},[251,419,420],{"class":275},"720",[251,422,272],{"class":257},[251,424,425],{"class":265}," preload",[251,427,269],{"class":257},[251,429,272],{"class":257},[251,431,432],{"class":275},"none",[251,434,272],{"class":257},[251,436,437],{"class":257},">\u003C",[251,439,440],{"class":261},"source",[251,442,443],{"class":265}," src",[251,445,269],{"class":257},[251,447,272],{"class":257},[251,449,450],{"class":275},".\u002Fimages\u002Fexample.webm",[251,452,272],{"class":257},[251,454,455],{"class":265}," type",[251,457,269],{"class":257},[251,459,272],{"class":257},[251,461,462],{"class":275},"video\u002Fwebm",[251,464,272],{"class":257},[251,466,467],{"class":257}," \u002F>\u003C\u002F",[251,469,374],{"class":261},[251,471,322],{"class":257},[64,473,474,476,477,480,481,484,485,347],{},[85,475,186],{},"\u002F",[85,478,479],{},"height"," should match the WebM's actual pixel dimensions so the browser can reserve layout space before the video loads, and ",[85,482,483],{},"preload=\"none\""," stops it from buffering until it scrolls into view. See ",[25,486,194],{"href":193},[59,488,490],{"id":489},"meta-keywords","Meta Keywords",[64,492,493,494,497],{},"Meta keywords are a type of HTML metadata that describe the topics covered by a page. ",[329,495,496],{},"Major search engines (Google, Bing) have not used meta keywords as a ranking signal since 2009"," — setting them has no effect on search visibility or rankings.",[64,499,500],{},"They are still output in the HTML on 11ty-served pages and may be used by site-search tools (such as Algolia) or other non-Google indexers, but they should not be treated as an SEO lever.",[232,502,504],{"id":503},"default-keywords","Default Keywords",[64,506,507,508,512],{},"By default, each 11ty-served webpage on the FlowFuse website includes a set of predefined keywords: ",[509,510],"site-value",{"path":511},"messaging.keywords",". These default keywords are relevant to the overall theme of the website.",[232,514,516],{"id":515},"priority-of-keywords","Priority of Keywords",[64,518,519],{},"On 11ty-served pages, meta keywords are populated in this priority order:",[521,522,523,532,545,554],"ol",{},[18,524,525,528,529,31],{},[329,526,527],{},"Meta Keywords:"," Keywords specified in the front matter under ",[85,530,531],{},"meta.keywords",[18,533,534,537,538,540,541,544],{},[329,535,536],{},"Keywords:"," If no ",[85,539,531],{}," are found, the ",[85,542,543],{},"keywords"," front matter field is used.",[18,546,547,553],{},[25,548,550],{"href":549},"\u002Fhandbook\u002Fmarketing\u002Fcontent-strategy\u002Fblog\u002F#tags",[329,551,552],{},"Tags:"," If neither field is set, the page's tags are used.",[18,555,556,559],{},[329,557,558],{},"Default Keywords:"," Always appended as a fallback.",[232,561,563],{"id":562},"adding-meta-keywords","Adding Meta Keywords",[64,565,566],{},"To specify meta keywords for a page, include them in the front matter:",[77,568,572],{"className":569,"code":570,"language":571,"meta":83,"style":83},"language-yaml shiki shiki-themes material-theme-lighter material-theme material-theme-palenight","---\ntitle: Example Page\nmeta:\n  keywords: flowfuse, flows, manufacturing\n---\n","yaml",[85,573,574,580,592,601,612],{"__ignoreMap":83},[251,575,576],{"class":253,"line":254},[251,577,579],{"class":578},"sBMFI","---\n",[251,581,583,586,589],{"class":253,"line":582},2,[251,584,585],{"class":261},"title",[251,587,588],{"class":257},":",[251,590,591],{"class":275}," Example Page\n",[251,593,595,598],{"class":253,"line":594},3,[251,596,597],{"class":261},"meta",[251,599,600],{"class":257},":\n",[251,602,604,607,609],{"class":253,"line":603},4,[251,605,606],{"class":261},"  keywords",[251,608,588],{"class":257},[251,610,611],{"class":275}," flowfuse, flows, manufacturing\n",[251,613,615],{"class":253,"line":614},5,[251,616,579],{"class":578},[59,618,620],{"id":619},"call-to-action-buttons","Call-to-Action Buttons",[64,622,623,624,627],{},"The site has four main call-to-action destinations, each with ",[329,625,626],{},"fixed copy"," — you cannot write new button text for these, only choose how the button looks and where it sits on the page:",[629,630,631,647],"table",{},[632,633,634],"thead",{},[635,636,637,641,644],"tr",{},[638,639,640],"th",{},"Component",[638,642,643],{},"Goes to",[638,645,646],{},"Button text",[648,649,650,666,681,696],"tbody",{},[635,651,652,658,663],{},[653,654,655],"td",{},[85,656,657],{},"\u003CCtaSignUp>",[653,659,660],{},[85,661,662],{},"app.flowfuse.com\u002Faccount\u002Fcreate",[653,664,665],{},"\"Free Trial\" (nav) or \"Try it out\" (everywhere else)",[635,667,668,673,678],{},[653,669,670],{},[85,671,672],{},"\u003CCtaSignIn>",[653,674,675],{},[85,676,677],{},"app.flowfuse.com",[653,679,680],{},"\"Sign In\"",[635,682,683,688,693],{},[653,684,685],{},[85,686,687],{},"\u003CCtaContactUs>",[653,689,690],{},[85,691,692],{},"\u002Fcontact-us\u002F",[653,694,695],{},"\"Contact Us\"",[635,697,698,703,708],{},[653,699,700],{},[85,701,702],{},"\u003CCtaBookDemo>",[653,704,705],{},[85,706,707],{},"\u002Fbook-demo\u002F",[653,709,710],{},"\"Book a Demo\"",[64,712,713],{},"If a page needs different wording than what's listed above, that's a sign the destination needs a fifth CTA, not a new prop on these four or custom inline code.",[64,715,716,719,720,214,723,726,727,730],{},[329,717,718],{},"These components only exist on Nuxt-rendered pages"," (",[85,721,722],{},"nuxt\u002Fpages\u002F",[85,724,725],{},"nuxt\u002Fcontent\u002F","), part of the site is still served by Eleventy and doesn't have access to them yet. On an Eleventy page, a CTA is still a hand-written ",[85,728,729],{},"\u003Ca class=\"ff-btn ...\">"," link.",[232,732,734],{"id":733},"choosing-a-style","Choosing a style",[64,736,737,738,741],{},"Every component takes the same ",[85,739,740],{},"variant"," prop, which controls the look. Click \"Show code\" under any example to see (and copy) the exact syntax:",[743,744,750,802,845,887],"div",{"className":745},[746,747,748,749],"grid","grid-cols-2","gap-4","my-10",[751,752,755],"cta-example",{"component":753,"variant":754},"CtaBookDemo","primary",[77,756,760],{"className":757,"code":758,"language":759,"meta":83,"style":83},"language-mdc shiki shiki-themes material-theme-lighter material-theme material-theme-palenight","::CtaBookDemo{variant=\"primary\" position=\"hero\"}\n::\n","mdc",[85,761,762,797],{"__ignoreMap":83},[251,763,764,767,769,772,774,776,778,780,782,785,787,789,792,794],{"class":253,"line":254},[251,765,766],{"class":257},"::",[251,768,753],{"class":261},[251,770,771],{"class":257},"{",[251,773,740],{"class":265},[251,775,269],{"class":257},[251,777,272],{"class":257},[251,779,754],{"class":275},[251,781,272],{"class":257},[251,783,784],{"class":265}," position",[251,786,269],{"class":257},[251,788,272],{"class":257},[251,790,791],{"class":275},"hero",[251,793,272],{"class":257},[251,795,796],{"class":257},"}\n",[251,798,799],{"class":253,"line":582},[251,800,801],{"class":257},"::\n",[751,803,806],{"component":804,"variant":805},"CtaContactUs","primary-outlined",[77,807,809],{"className":757,"code":808,"language":759,"meta":83,"style":83},"::CtaContactUs{variant=\"primary-outlined\" position=\"hero\"}\n::\n",[85,810,811,841],{"__ignoreMap":83},[251,812,813,815,817,819,821,823,825,827,829,831,833,835,837,839],{"class":253,"line":254},[251,814,766],{"class":257},[251,816,804],{"class":261},[251,818,771],{"class":257},[251,820,740],{"class":265},[251,822,269],{"class":257},[251,824,272],{"class":257},[251,826,805],{"class":275},[251,828,272],{"class":257},[251,830,784],{"class":265},[251,832,269],{"class":257},[251,834,272],{"class":257},[251,836,791],{"class":275},[251,838,272],{"class":257},[251,840,796],{"class":257},[251,842,843],{"class":253,"line":582},[251,844,801],{"class":257},[751,846,848],{"component":753,"variant":847},"highlight",[77,849,851],{"className":757,"code":850,"language":759,"meta":83,"style":83},"::CtaBookDemo{variant=\"highlight\" position=\"hero\"}\n::\n",[85,852,853,883],{"__ignoreMap":83},[251,854,855,857,859,861,863,865,867,869,871,873,875,877,879,881],{"class":253,"line":254},[251,856,766],{"class":257},[251,858,753],{"class":261},[251,860,771],{"class":257},[251,862,740],{"class":265},[251,864,269],{"class":257},[251,866,272],{"class":257},[251,868,847],{"class":275},[251,870,272],{"class":257},[251,872,784],{"class":265},[251,874,269],{"class":257},[251,876,272],{"class":257},[251,878,791],{"class":275},[251,880,272],{"class":257},[251,882,796],{"class":257},[251,884,885],{"class":253,"line":582},[251,886,801],{"class":257},[751,888,890],{"component":804,"variant":889},"highlight-outlined",[77,891,893],{"className":757,"code":892,"language":759,"meta":83,"style":83},"::CtaContactUs{variant=\"highlight-outlined\" position=\"hero\"}\n::\n",[85,894,895,925],{"__ignoreMap":83},[251,896,897,899,901,903,905,907,909,911,913,915,917,919,921,923],{"class":253,"line":254},[251,898,766],{"class":257},[251,900,804],{"class":261},[251,902,771],{"class":257},[251,904,740],{"class":265},[251,906,269],{"class":257},[251,908,272],{"class":257},[251,910,889],{"class":275},[251,912,272],{"class":257},[251,914,784],{"class":265},[251,916,269],{"class":257},[251,918,272],{"class":257},[251,920,791],{"class":275},[251,922,272],{"class":257},[251,924,796],{"class":257},[251,926,927],{"class":253,"line":582},[251,928,801],{"class":257},[64,930,931,932,935],{},"There's also a ",[85,933,934],{},"nav-text"," variant — the plain, no-underline treatment used for \"Free Trial\" (main nav) and \"Sign In\" (utility bar). It's not meant for general use in page content, so it's not in this gallery; stick to the five variants above for anything outside the nav.",[64,937,938,939,942,943,946,947,950],{},"There's a sixth variant, ",[85,940,941],{},"ghost",", for a button that reads like a solid one (bold, uppercase, same padding) but has no background or border. 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dark card above is just to make the white text visible in this doc, use ",[85,1086,1087],{},"color=\"white\""," on an actual dark background (like the homepage hero photo), and ",[85,1090,1091],{},"color=\"primary\"",[85,1093,1094],{},"color=\"highlight\""," on a light one.",[232,1097,1099],{"id":1098},"props-reference","Props reference",[629,1101,1102,1115],{},[632,1103,1104],{},[635,1105,1106,1109,1112],{},[638,1107,1108],{},"Prop",[638,1110,1111],{},"Required",[638,1113,1114],{},"What it does",[648,1116,1117,1144,1165,1188,1210],{},[635,1118,1119,1123,1126],{},[653,1120,1121],{},[85,1122,740],{},[653,1124,1125],{},"Yes",[653,1127,1128,1129,214,1131,214,1133,214,1135,1137,1138,1140,1141,1143],{},"Visual style: ",[85,1130,754],{},[85,1132,805],{},[85,1134,847],{},[85,1136,889],{},", or ",[85,1139,941],{}," — plus ",[85,1142,934],{},", reserved for the main nav\u002Futility 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